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14-06-2014 : Freshi Ice Sticks signed Franchise Contract with East Foods Co to Develop in Jeddah & Riyadh

Chairman of East Foods Co Mr. Mansour Abu Thnin (left) with General Manager of Freshi Ice Sticks Mr. Tarik Alwash (right) while signing Franchise Contract between Freshi Ice Sticks and East Foods Co.


Chairman of East Foods Co Mr. Mansour Abu Thnin (right) with General Manager of Freshi Ice Sticks Mr. Tarik Alwash (left) while signing Franchise Contract between Freshi Ice Sticks and East Foods Co.


Freshi Ice Sticks has signed a franchise contract with East Foods Company to open 5 branches in Saudi Arabia. Under the agreement, about 5 Freshi Ice Sticks branches will be opened in Jeddah and Riyadh over next few years. Currently Freshi Ice Sticks has a total of 39 branches with 13 in Jeddah, 1 in Makkah and 25 in Egypt.

Tarik Alwash, general manager of Freshi, said: "We are delighted for Granting East Foods this franchise and we look forward to establish our brand in Gulf Region in coming years."


Freshi Ice Sticks are made as gelato, the Italian version of ice cream, with more healthy ingredients unlike other regular as well as premium Ice Cream brands. Freshi offers a wide variety of flavors including Fruit & Chocolate flavors.


East Foods Company was established in January 2001 to improve the business of snack foods. Within short period the company has succeeded to represent and to be the Exclusive Distributor of the various international brands including Manuel, DailyFresh, Zummo & Zumoval, for which it is the exclusive importer and distributor in KSA and other GCC states.
East Foods Company has more than 300 outlets in the famous malls throughout the Kingdom Of Saudi Arabia located in Riyadh and other main cities including Jeddah, Al-Khobar, Dammam, Buraidah, Jizan, Jubail & Al-Hassa to sell different types of snacks and machines.


For more Information about Freshi please visit its
For more Information about East Foods Company please visit its website.

13-02-2014 : Freshi Ice Sticks Invites you to visit our stand Y-D25 in Gulfood 2014

We are excited to inform you that we are participating in Gulfood 2014 Food exhibtion which in DWTC, Dubai from Feb 23rd to 27th 2-14. Below is our invitation.


01-07-2013 : Freshi's Operation Manual #2 has been released

Freshi's new Operation Manual has been released with an additional 40 Pages. New Manual includes pages of new recipes, new Kiosk Shop Design, updates and corrections.


Freshi's Operation Manual #2

16-03-2013 : Freshi Ice Sticks become member of IFA

Freshi Ice Sticks is now an International Member of IFA (International Franchise Association). IFA is the only organization that is committed to safeguarding and promote the franchising industry in the U.S. and around the world. The International Franchise Association is the premier education and advocacy organization for the franchising community. Since 1960, IFA has helped members adapt to an everchanging business environment. As a member of IFA, Freshi Ice Sticks joined an organization that provides exclusive networking and education regarding world-wide franchising. For more information about IFA, visit IFA website.

Freshi Ice Sticks become member of IFA


10-03-2013 : Freshi Ice Sticks is now Registered in Germany

We would like to inform you with pleasure that Freshi Ice Sticks is now Registered in Germany for expansion. The company has plans to expand its business across Europe. This is the first step to introduce amazing Freshi taste to German customers. Construction of a Freshi Factory and retail branches will be done soon. This is an important step from Freshi to make it one of the best recognized brands in the world. Below is the registration letter snapshot.


Freshi Ice Sticks is now Registered in Germany


05-09-2012 : Freshi Ice Sticks is now Operational in Egypt

We would like to inform you with pleasure that Freshi Ice Sticks is now operational in Egypt. Initially two branches have been scheduled in Porto Marina, Alexandria, one of them already started sales and the other one will be ready in a next few days. You may take a look at branch pictures at Freshi Ice Sticks Branches in Egypt page.


Freshi Ice Sticks is now Operational in Egypt


18-06-2012 : Freshi Signs a Master Franchise Agreement to Develop Egypt, United Arab Emirates, Qatar, Kuwait

Freshi Signs a Master Franchise Agreement with Amer Group


Freshi Signs a Master Franchise Agreement with Amer Group


Freshi, the world’s fastest growing Ice Sticks chain announced that the company has signed a master franchise agreement with Amer Group, to develop the brand in Egypt, United Arab Emirates, Qatar and Kuwait. The agreement calls for approximately 65 Freshi branches to be opened in the countries mentioned over the next several years. The first stores under the agreement will open during this year 2012 in Egypt.

Amer Group was established in 1985, Amer Group is a market trendsetter when it comes to real estate and retail projects. With its impressive portfolio of hotels and resorts, as well as its chains of malls and restaurants, the Group has proven that they know luxury, elegance, comfort and above all-uniqueness.


Amer Group currently operates a portfolio of 54 restaurants in Egypt, KSA and Syria spread across the five brands Chili’s, Carino’s Italian, Studio Masr Mediterranean Grill, Halket El Samak seafood restaurant and Alain le Notre French café & pastry.


“Freshi is a beloved brand both in the Saudi Arabia and around the world, with an established history of successful international growth” said Tarik Alwash, General Manager of Freshi. “We are delighted to be opening shops in Egypt with Amer Group an eminently qualified and respected company with strong community ties and their chairman Mr. Mansour Amer, one of the most respected businessmen in Egypt. We look forward to supporting them as they bring Freshi Ice Sticks to customers throughout Egypt.” In addition to the shop’s new look and feel, Freshi will also adapt its menu to the Egyptian palate. The brand will offer traditional Gelato favorites while also offering traditional Arab flavors, including Mocha and Lemon Mint and Cappuccino.


For more information about Freshi, please visit
For more information about Amer Group, please visit


10-04-2012 : New Freshi Ice Sticks Operations Manual is released

A New Operations Manual Book is released from Freshi Ice Sticks. This book contains full work-flow details of Freshi Ice Sticks. It contains full information from choosing a suitable business location to branch design and setup, from preparation of factory equipment and buying equipment from recommended suppliers. The New Operations Manual consists of 19 chapters to discuss precisely each phase of Freshi operations required to successfully run the Freshi system. It also includes all Ice Sticks recipes.


Freshi Ice Sticks Operations ManualFreshi Ice Sticks Operations Manual